Digital Media Manager
The Digital Media Manager is charged with developing and implementing digital marketing strategies to help meet MSUB enrollment and retention goals and enhance the overall reputation of the university through the digital space. Through close collaboration with the Admissions Team and other university leaders, the Digital Media Manager ensures that a digital-first approach is applied to key strategic areas, such as student recruitment and stakeholder engagement, as outlined in the Strategic Marketing Plan.
Through alignment on messaging and following established brand guidelines, the Digital Media Manager creates, curates, and manages digital campaigns on relevant platforms. About 80 percent of this position’s time will be spent working directly on student recruitment, retention projects, and promotional plans. Under guidance from the UCAM director, this position also interacts with various academic, student services, student clubs, and emergency response teams as needed.
University Communications & Marketing’s mission is to strengthen MSUB’s public image, achieve enrollment goals, increase awareness of MSUB’s accomplishments, and develop consistent communications that build our reputation. UCAM manages the marketing, promotional and licensing efforts of the university; supports and promotes MSUB’s activities; and aligns with Admissions on messaging for recruiting efforts.
Montana State University Billings is a preferred employer in the region-WE WANT YOU!
The following are reasons why you should join our team:
The following are reasons why you should join our team:
- Work-life balance
- Holidays-10 paid holidays per year and 1 Floating Holiday
- Vacation- 15 days per year (New Employees to 10 years; after 10 years the accrual rate increases)
- Sick Leave – Earned at an accrual rate of .0416125 for each hour in pay status.
- Employee and Dependent Tuition Waiver
- Opportunities to engage in professional development opportunities
- Committed to employee wellness and access to a robust Employee Assistance Program
- Medical Benefits that are robust and affordable
- Visit MUS Benefits to learn more about our benefit package including
- Medical, Vision, and Dental
- Life Insurance and Long Term Disability are incorporated into our benefits.
- Learn more about our retirement benefits at MUS Retirement.
- Opportunities for career growth and a variety of career paths
- Campus vibrancy- coffee shops, FREE attendance to MSUB concerts, athletic events, and lectures, access to recreation center, library, etc.
- Beautiful campus environment that features our MSUB Mile walking path
DUTIES and RESPONSIBILITIES:
• Develop digital-first campaigns aligned with MSU Billings marketing strategy and enrollment goals.
• Create multimedia content for use across the university and in the community.
• Collaborate with Admissions team and Communications team on digital strategies and tactics.
• Oversee social media monitoring, using analytics to measure and improve performance.
• Oversee student social media worker(s)
• Remain current on higher education enrollment and marketing trends and platforms.
• Connect with community entities to understand and use collaborative marketing potential.
• Monitor and provide oversight of development of student-led social media pages to ensure all social media efforts comply with MSUB’s social media policy and brand guidelines.
• Regularly communicate with various departments (Center for Engagement, Athletics, Housing, etc.) to ensure messaging alignment.
• Support the Director of Communications & Marketing on crisis communications as needed.
• Collaborate with the director on positive stories or feature MSU Billings faculty, staff and students. • Serve as media liaison in absence of director.
• Other duties as assigned.
QUALITIES:
• Proven experience with and a comprehensive understanding of how digital communications and marketing move people to make decisions. That includes, but is not limited to Meta, Instagram, LinkedIn, YouTube and Spotify platforms.
• Comprehensive understanding of how various digital platforms and communication links can be used in communications and marketing strategies, specifically in a competitive environment.
• Demonstrated proficiency in writing and editing for a digital audience.
• Passion for higher education, social media, and communication.
• Ability to maintain attention to detail while under pressure to meet deadlines or prioritize competing demands.
• Experience using various digital tools (Adobe Creative Cloud such as Photoshop, Lightroom Premier) to edit photos, videos and other content.
• Capability to maintain strong pace of social media content creation and platform management.
• Ability to work independently on a wide variety of tasks while also contributing in a team-oriented environment.
• Good working knowledge of Associated Press writing style.
• Excellent verbal and written communications skills.
• Proficient in Microsoft Office Suite.
• Ability and willingness to quickly learn new software and processes.
PHYSICAL DEMANDS:
This position requires some weekend and evening hours based on campus needs. Extended days (10-12 hours) may be required as needed. Frequent sitting, standing, and walking. Lifting camera gear (15-20 pounds). Pace of work is fast and often requires multitasking on with multiple ongoing projects. Excellent written and verbal communication necessary as well as analyzing and reading capabilities.
REASONABLE ACCOMODATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
MANDATORY REPORTER: All employees of Montana State University Billings are Mandatory Reporters. They must report information to the Title IX Office (Director of HR) as soon as they become aware of alleged discrimination or harassment on the basis of sex, gender, or any other protected class (see HR’s harassment policy for more information). This includes, but is not limited to, alleged sexual assault.
CAMPUS SAFETY: Montana State University Billings is committed to assisting all members of the MSUB community in providing for their own safety and security. The Annual Security and Fire Safety Report is available on the University Police Department website at: http://www.msubillings.edu/police/pdf/Annual_Security_and_Fire_Safety_Report.pdf
This institution is an equal opportunity employer
This job description is not designed to be an all-inclusive listing of activities, duties, or responsibilities required of the employee. There may be other duties as assigned.
Education Required:
Bachelor’s degree in marketing, business, communications, journalism, English, or related field.
Experience Required:
Three to five years of experience in digital marketing and communications.
Experience Preferred:
Marketing industry experience; preferably in higher education. Familiarity with Google analytics and other analytics.
Applicants will be reviewed and interviewed on an ongoing basis after the screening date. The screening date begins 10 calendar days after a position is posted on the employment website.
This position is not eligible for sponsorship.
