Visit Billings Sales Manager
Visit Billings is seeking a driven, highly organized Sales Manager, Lead Development to support both our Sports Tourism and Meetings & Group Tour sales efforts. This role is essential to building and maintaining a strong, healthy sales pipeline through proactive lead generation, strategic follow-up, and CRM management, allowing senior sales staff to focus on relationship-building and closing high-value opportunities.
The ideal candidate is competitive, motivated, and proactive, someone who enjoys pursuing new opportunities, initiating outreach, and taking pride in turning cold leads into well-qualified prospects. This individual will thrive in a role that blends outbound sales activity with disciplined organization, using consistent follow-up and strong CRM practices to improve lead quality and conversion outcomes. Success in this position requires persistence, curiosity, strong communication skills, and a results-oriented mindset, paired with professionalism and attention to detail.
This position will require flexibility, including working evenings and weekends as necessary. Travel will be required for industry conferences, client meetings, and event site visits.
Visit Billings is a leading tourism brand in Montana comprised of the Billings Tourism Business Improvement District and the Billings Convention and Visitors Bureau and is managed by the Billings Chamber of Commerce.
Join Visit Billings and play a pivotal role in driving economic impact and enhancing the community through sports and group tourism initiatives. If you have a passion for Billings and tourism, we want to hear from you!
What you’ll do -
Lead Generation & Qualification
- Proactively generate new sales leads to support both Sports Tourism and Meetings & Group Tour sales efforts.
- Conduct outbound outreach, including cold calling and email campaigns, to identify and cultivate new business opportunities.
- Follow up on leads and appointments generated through:
- Domestic and international trade shows
- Industry marketplaces and appointment-based events
- RFP platforms and inbound inquiries
- Qualify leads by identifying key decision-makers, timelines, budget considerations, and event requirements before advancing opportunities to senior sales staff.
- Maintain consistent, timely follow-up to keep prospects engaged and moving through the sales pipeline.
- Enter, maintain, and manage all sales leads, accounts, and activities within Visit Billings’ CRM and database systems.
- Build new accounts from lead generation efforts and evaluate existing accounts for future business potential.
- Develop and manage workflows that support timely outreach, follow-up, and lead nurturing.
- Ensure accuracy, completeness, and consistency of data to support reporting, forecasting, and sales strategy.
- Support the ongoing improvement of sales processes through disciplined CRM use and data-driven insights.
- Prepare and organize materials to support senior sales staff, including presentations, proposals, and bid-related documents.
- Assist with the development of site visit and familiarization tour itineraries.
- Support RFP responses and proposal submissions by gathering information, coordinating details, and ensuring deadlines are met.
- Help manage pre-trade show preparation, including lead research, appointment scheduling, and post-event follow-up plans.
- Work closely with the Sports Tourism Director and Group Sales Manager to align lead development efforts with overall sales priorities.
- Provide regular updates on pipeline activity, lead status, and outreach progress.
- Ensure a smooth and professional handoff of qualified leads, enabling senior sales staff to focus on high-value conversations and closing opportunities.
- Represent Visit Billings professionally in all communications with prospective clients and industry partners.
- Bachelor’s degree in sales, marketing, hospitality, tourism, business, communications, or a related field preferred.
- Equivalent professional experience in sales, business development, or lead generation may be considered in lieu of a degree.
- Experience in sales, business development, lead generation, or sales support preferred.
- Demonstrated experience conducting outbound outreach, including cold calling and follow-up communication.
- Experience working within a CRM system to manage leads, accounts, workflows, and reporting.
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and comfort learning new sales and database tools.
- Experience supporting proposals, presentations, or RFP responses is a plus.
- Background in destination marketing, hospitality, tourism, sports, or event-related industries is beneficial but not required.
Competitive annual salary DOE, generous performance based annual bonus and comprehensive benefits package including: Medical, dental, vision insurance – 75% employer paid premium; life, and long-term disability insurance; Paid Time Off; Flexible spending accounts; paid holidays and floating holidays; 401(k) 3% employer contribution & up to 4% match (must meet eligibility requirements).
Qualified candidates submit a cover letter and resume to hr@billingschamber.com for consideration. Full job description available at time of interview or upon request. EEO.
